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Reducing the number of crashes and fatalities in the Kansas City region.

October 29, 2009 – Bright at Night Campaign

NEWS RELEASE
October 28, 2009

FOR MORE INFORMATION
Deb Ridgway, Share the Road Safety Task Force
(816) 513-2592
deb_ridgway@kcmo.org
www.sharetheroadkc.com

 

Share the Road Safety Task Force Launches Safety Campaign
Three Easy Ways to Be Bright at Night

Kansas City, MO – With daylight savings time just a few days away, the Share the Road Safety Task Force is raising awareness about nighttime pedestrian and bicyclist safety. Individuals biking, walking, or jogging are not as visible to motorists as one may think. According to the National Highway Transportation Safety Administration 2007 report, 67 percent of pedestrian fatalities occur at night.

Three easy actions taken by pedestrians and cyclists can increase their visibility and be the difference between life or death.

  1. Wear bright or light colored clothing
  2. Wear retro-reflective items such as vests, belts, ankle bracelets
  3. Use a light

Visibility demonstrations and light give-away events will be held (weather permitting):

Thursday, October 29th

English Landing Park - West Shelter House
Parkville, MO

Monday, November 2nd
Loose Park – 55
th/Wornall
Kansas City, MO

Each event will take place from 6:30 to 7:30 PM. Local law enforcement, elected officials, Task Force representatives along with joggers, dog walkers and cyclists will share stories and demonstrate the importance of being visible at night. Visibility demonstrations will take place at 7:00 PM. Lights, reflective safety items, and educational materials will be distributed to the first 200 people at each event.

The Share the Road Safety Task Force is a group of local government agencies, law enforcement, public health, community organizations, advocates and others who are working to reduce the number of pedestrian and bicyclist crashes and fatalities in greater Kansas City.

For more information, please contact Deb Ridgway; Co-Chair of the Share the Road Safety Task Force, at (816) 513-2592, or www.sharetheroadkc.com

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